I. Executive Summary. commonality Leaf is located in the River front line expanse of Philadelphia PA on Tea Kettle Ave. signature number is 215-555-8309b. Green Leaf is a privately possess afternoon teatimeshop with a management team that consists of top tea brewers trained extensively in all areas brewing the everlasting(a) cup of tea.
c. Green Leaf entrust provide a relaxing atmosphere where patrons can come and relax and leave alone about the stressful day at work.
d. We will be known for providing a soothing pleasant atmosphere and the best-brewed tea in Philadelphia. We will capture the commercialize for individuals who are tone for a place to enjoy a cup of tea and relax while providing a healthy alternative to overpowering coffee.
e. thither are numerous coffee shops in this area but none specialize in brewing tea.
f. We will aggressively pursue our target market through ad and personal emails. There are several radio send located in this area. We will focus most of publicise toward urban and lifestyle advertisement mediums.
II. Mission Statement:Green Leaf is committed to becoming the number one tearoom in the greater Philadelphia area. We will relax you.
III. intentness Overview A. Industry Analysis1. Industry Background and Overview:The flagrant and exotic tea fabrication is committed to providing the public with top quality beverages. The industry is rattling diversified, from small family owned to large corporate teashops, serving a wide variety of teas and flagrances from around the world.
Tea is becoming to a greater extent and more popular with all the health benefits being detect when consuming it. This trend is likely to continue for the foreseeable future. There are limitless amounts of tea infusions that are available for the market with most coming from Asia. Teashops are small and serve tea in a warm and flagrant environment where the consumer?s senses...
This business plan is well structured. The introduction and main dead body content specifies the aim of the objective. The swot analysis describes the strength and weakness. boilers suit very good business plan.
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