Case Analysis For Globalstudent.com
Situation Analysis (SWOT analysis)
The goal of Globalstudent.com is to be the worlds first one-stop, world(prenominal) web state of affairs dedicated to the student market. This online community for students of all ages will provide them with a vast number of plain services to meet both their academic and social needs.
In lay out to fulfill its mission and objectives, Globalstudent.com must maximize its strengths and opportunities, overcome its weaknesses and turn away threatening situations. Globalstudent.coms strengths ar drawn primarily from their customized technologies (OrganizeITTM and CustomADTM), their unique judgment and breadth of their product line, their use of a multiple surgical incision strategy (Primary, Elementary students, etc.) and their successful experience with MUNWorld. In turn, this provides opportunities for global expansion and secures a revenue stream from marketers, through advertising. However, their softness to attract and retain customers and investors over a long-term period, results in relatively short-term differential advantages for the company as technologies are easily copied.
Although they are not controllable by management, environmental factors kick in a significant impact on Globalstudent.coms selling system particularly with respect to demographics, technology, tilt and socio-cultural forces. Demographically, the potential sign market arises from the worldwide student population between the ages of 4 and 29. Competition arises from two sources: direct and indirect competition.
Direct competition exists from companies such as student.com, funschool.com, collegeclub.com and so on. Indirect competition arises from internet-based companies who do not directly target the student market such as Yahoo! and Excite. With respect to technology, Globalstudent.com has produced two of its own: OrganizeITTM and CustomADTM. OrganizeITTM enables users to have access to information specific to their region, the ability to personalize the site and receive only the information they want. CustomADTM creates and advertises ads to each individuals specific needs. at last with respect to socio-cultural influences, societys...
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