Marketing Assignment

University of PhoenixMBA 502July 28, 2008Table of ContentsIntroduction3Market Research5Figure 1 Kudler commercialize survey results ?06 vs. ?076Marketing Mix7Figure 2 Kudler Marketing Mix7Product Offering8Pricing9Place Defined10Promotion(s)11Tar snuff it Market12Figure 3 Kudler ply demographic groups12Results13Conclusion14References15IntroductionAccording to bnet.com, diversification is ?a strategy to enlarge the variety of business, services, or product types within an organization. Diversification raft be a growth strategy, taking advantage of grocery store opportunities, or it may be aimed at reducing happen by spreading interests over distinguishable areas. It can be achieved through acquisition or through internal research and development, and it can involve managing two, a few, or many different areas of interest? (BNET.com, 2008).

Kudler Fine Foods (Kudler) is interested in expanding its service oblation to add a catering service in adjunct to the in-store parties that it currently offers. Within the limits of this paper, examples are provided of the kinds of opportunities Kudler has within its foodstuffing immix (product, price, place and promotion) for its new catering service. This paper will specifically do the following:a)Assess the relative value of the two pieces of market research.

b)Explain the components of the marketing mix for Kudler?s new catering service.

c)Explain how Kudler should square up the products it wants to offer.

d)Explain how Kudler should determine what its pricing should be relative to other catering companies.

e)In terms of catering service, justify what the term place means.

f)Explain how Kudler expertness go about promoting the catering serviceg)Describe how Kudler?s target market affects its use of technology.

h)If Kudler does decide to go with a catering service, explain how this decision will mesh with its decision to use topical anaesthetic organic growers.

Finally, the paper will conclude with a summarization of the items discussed and provide addition information, if adequate, about Kudler?s decision to risk into the catering service line of business.

Market ResearchAccording to...

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