Southwest Airlines

1. exploitation only licence from the case (no additional research,) apologize how you know that southwesterly Airlines is a high- acting organization.

1) There is ample evidence within this case study to support the claim that Southwest Airlines is a high-performing organization. Southwest is the trend setter for the low bill of fare market place: In referring to the upcoming battle United and Continental has with Southwest the NY Times made it clear that Southwest is, the initiate of this strategy and keeper of the healthiest balance sheet in the industry. point of this lies in the California hubs, which accounts for the most heavily traveled realm in the U.S., where Southwest increased its share in the market nearly 20% while United and Continental twain experienced losses . Indeed as Southwest travel into San Jose, where American left due to recurring losses, Southwest was profitable from day adept. The best evidence to prove that Southwest is performing well is the statement, Southwest has been profitable in every one of the last 21 years, a record achieved by no other major U.S. airline. If a reader knew nothing more about Southwest and the airline industry, when thinking about the stinting health of the U.S.



in the past 20 years, including recessions during that time, it is a uncommon achievement and a testament to the performing nature at Southwest Airlines.

New York Times, September 16 1994.

Case Study: Southwest Airlines: Using Human Resources for Competitive Advantage (A)

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