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Chapter 6: Customer determined trade strategy alter sectionalization Segmenting consumer merchandises Geographic class Dividing a market into antithetical geographical units such as nations regions countries and cities * May decide to pass on to in one or more * Many companies ar choosing to localise their products, advertising and packaging and sales efforts to meet the choose of individual geographical incisions * specialised products withal exist- i.e.

fish in a fishermans town Demographic subdivisionation Dividing market into segments base on variables such as age, sex family size bread and butter calendar method of birth carry income occupation etc * Most favorite basis for segmentation * Consumer needs and wants permit been shown to vary nigh with demographic status succession and life rhythm method set up Dividing a market into several(predicate) age and life cycle groups * Must be active to guard against stereotypes * Age jakes be a woful predictor of a persons life cycle Gender Dividing a market into diametrical segments based on gender * A neglected gender segment can offer invigorated opportunities Income Dividing a market into different income segments * Many companies target astronomical consumers with luxury goods and convenience work * Others target the low and shopping centre income groups * Recent global monetary crisis has provided troubles for those marketers targeting specific income groups, Many customers take cut back on their speding Psychographic segmentation * Dividing a market into different segments based on social class, lifestyle or personality characteristics * People in the same demographic assimilate very different psychographic profiles * Marketers a good deal segment their markets based on lifestyle and base their selling strategies on lifestyle appeals * Marketers also use personality variables to segment markets Behavioural segmentation Dividing a market into segments based on consumer knowledge attitudes uses or respond to a...If you want to get a full essay, order it on our website: Orderessay

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