Brand Management: Pepsi Co. In Pakistan

Executive succinct05 Introduction of Pepsi06 History of Pepsi07 Market and Products in Pakistan10 Products11 bespeak Market of Pepsi13 Promotion for Pepsi harvest-times14 Pricing of Pepsi17 Price Perception18 Brand mark 19 Logos and Slogans of Pepsi19 Brand Image23 URLs24 Positioning25 Competition26 SWOT Analysis30 Conclusion34 Executive Summary In 1885, with the name of brads drink appears in New Bern, trades union Carolina. so in 1898 it name became Pepsi smoke. Pepsi Cola Company was launched only(prenominal) in North Carolina. In show while Pepsi deals with secondary market place. The company was making only iodin quinine water water instead of reality of soda waters. Then supplicate for pepsi became more and more. Pepsi was launched in different countries and now Pepsi is destiny its colas in entire domain of a function. Pepsi has launched different types of soda waters succession to time with heavy advertisement. They launch Pepsi tins, disposable, diet e tc. at erst Pepsi is serving its product in entire world with candor of colas. In industry Pepsi has great market sh be and customers descry Pepsi as good drink. Specially, in Pakistan people prefer Pepsi on other drinks. INTRODUCTION PEPSI COMPANY INCORPORATED Pepsi Company co-ordinated in 3 businesses: 1-Soft Drinks, which is known as Pepsi Cola International. The product line carried by this division included Team, Miranda, Pepsi Cola 7-Up and megabucks Dew.

2-Snack Foods, which is called Frito Lay Incorporated. 3-Restaurants, which comprised wetback Bell, K.F.C. & Pizza Hut. Pepsi Co. Inc. divided the world market into quad regions; Latin American, Europe, Middle Ea st, Africa & Asia The companys products ! are available in nearly 150 countries and accounted for retail sales of approximately 25 Billion in 1999 and PCIs sales was 20367 trillion in 1999. PCI is facing major... Poor formatting makes this essay troublesome and difficult to understand.. Cheathouse Management is bespeak to update the papers subsequently examining their formatting. If you want to get a full essay, order it on our website: OrderEssay.net

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