The Analysis of the Reason of Increasing Luxury Purchase and Marketing Strategies of Louis Vuitton in China.

The analysis of the reason of increasing opulence purchase and securities industry strategies of Louis Vuitton in chinaware. By SHI HAIWEN (Olivia) 13?06?2012 Pre-master two course This study is 2017 words Abstract As the rapid development of mainland chinas economic late years, the wealthy population is booming. The come up incomes and variety availability of high life products, and the cultural bearing of display social status ar both the elements of Chinese appetite for prodigality goods. Having been reform and open-up of chinawares economic, in that location are a significant be of international lavishness markings entered into China trade. Most of them benefit more from Asia market specially China than their place of origin. This essay leave behind pay a brief summarize of China luxury market which including current situation and prospects. And this essay will learn the reasons of Chinese consumers ke en on purchasing luxury goods. And constrict the well-know brand Louis Vuitton (LV) as an example, investigated their implementation of successful strategies in Chinas market. It is important to those companies which attempting to enter the Chinese market knows how to proposal and drivel out the most efficiency marketing strategies.

Content 1 Introduction --------------------------------------------------------------------4 2 Definition of luxury goods ---------------------------------------------------5 3 look for the reason of Chinese keen on consuming luxury goods -6-7 3.1 Growth of economic-----------------------------------------------------6 3.2 Traditional culture -relationship-building---------------------! --7 3.3 Young generation establish big potential consumer group -------7 4 Louis Vuitton in China ------------------------------------------------------8 4.1Background of Louis Vuitton -----------------------------------------8 4.2The Current situation and future development prospect of Louis Vuitton in China...If you want to get a full essay, order it on our website: OrderEssay.net

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