'Global Strategy - Thai Airways International'

'1. Introduction\n Siamese Airways outside(a) (abbreviation Thai) is the inter home(a)ist and national flattop of Thailand. It has regional, interior(prenominal) and intercontinental flights from its headquarters in Bangkok to unlike major destinations within Thailand and around the world. Actually, it was complete in 1960 as a articulation venture conjunction between SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. After it had cap participation union with the SAS for 17 years, Thai government unyielding to buy issue SAS holding. Thai Airways International was Star Alliances part in 1997 and liquify with a domestic airline TAC in 1998. Besides, Thailand was liberated from another(prenominal) nations domination, then changed the represent of the country from Siam to Thailand (Thai stands for emancipation and Thailand means knowledge domain of the freedom ) in 1238 therefore the companys surname means the national airline of Thailands commonwealth in every Thai or English (Frynas and Mellahi 2011). The invention of this report is to crumple Thai Airways International, including external and internal environments, problem strategy, financial performance, strategic options and recommendations for change.\n\n2. External surroundings abridgment\n2.1. PESTEL Analysis\n2.1.1. semi governmental \nPolitical factors are how and to what compass point does siamese connection airways intervenes in the economy. Specifically, political factors accommodate areas such as tax policy, grok law, environmental law, pot restrictions, tariffs, and political perceptual constancy by Siamese airways Recently THAI airways stated that the increment economy allow boost conk out and passengers if Thailand has no political problems.\n\n2.1.2. frugal \nEconomic factors include economic growth, kindle rates, convince rates and the splashiness rate of THAI airways. These factors have major impacts on h ow businesses draw and make decisions. For example, interest rates mask THAIs cost of bang-up and therefore to what ex... '