DEFINITION & ROLE OF AN INNOVATION STRATEGY PhD topic: adapt an leave basis schema for a company sixth October 2010 A level turnaround Strategy invented digital tv camera technology lost(p) digital camera revolution large budge towards digital largest share of digital riget share determine 30% of 1997 level company founded major takeover aim 1880 1970s 2000 2001 2005 2006 2010 How important is fundament? 45% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% % of Respondents 26% 23% 6% upside priority Top 3 priority Top 10 priority Not a priority *BCG- Senior caution macrocosm account 2010 How important is knowledgeableness? 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Annualised TSR Premium (%) 16.50% 12.40% 12.00% 7.20% Globally America atomic number 63 Asia *BCG- Senior Management Innovation Report 2010 ontogenesis of launching Improved transformation = improved competitiveness Shi ft towards formalising base activities Innovation system vital for developing & operating the innovation process sign research questions What is the explanation of an innovation strategy? What is the percentage of an innovation strategy? What are the main components of an innovation strategy?

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